Creating The Better Normal
In 2020, I came across Michael Carl on LinkedIn – a futurist from Leipzig. Together with a number of co-authors, he wanted to publish a book in which we talk about the new …
About the book
What does the new normal look like after the acute phase of the pandemic?
In 2020, I came across Michael Carl on LinkedIn – a futurist from Leipzig. Together with a number of co-authors, he wanted to publish a book in which we talk about the new "normal" after the acute phase of the pandemic.
“"You are a futurist, you must know what comes after the pandemic!"”
No sooner said than done. Together with 17 other authors, we published the book "Creating the better normal". A work in which we present and outline our visions of the time after the pandemic. We have the chance to make our lives and work, the way we communicate and do business, more human than before. We have the chance of a better normal. What this better normal will look like is what we talked about in "Creating the better normal".
My contribution focuses on entrepreneurship. With my chapter "Corona was the accelerant: how does entrepreneurial success become future-proof now?", I mainly address entrepreneurs. I show why companies work (and have to work) differently today and what they should take away from the Corona period. I focus on the areas of offering, work and skills, and use practical examples to show why continuous change is the new normal.
